I’m Hannah Zachry, owner of Say When Design Studio, where I design for purpose-driven brands. I work with nonprofits, small businesses, and solopreneurs to build authentic brands that move people to action.
Everyone has a seat at the table. I respect, uplift, and make space for every voice. I work with purpose to help bring balance where there is inequality, because injustice anywhere is a threat to justice everywhere.
There’s always more to learn! I ask my clients (and myself) ‘why’ and ‘how might’ questions frequently. Exploring how ideas and concepts are transformed into visual, verbal, and interactive experiences is my playground.
Life is precious, wonderful, and beautiful. I'm on a personal mission to create joy in every day, in any way I can. And if you are too, find me and let's be friends!
Empathy is essential to the branding process because it's all about guiding people to specific emotions, thoughts, and actions. Empathy begins with understanding, and leads to better relationships.
Tangram Shapes + MS Paint + Gimp + Grit + Continuous Education
I'm fascinated by the overlap of intent + perception. Communicating what we want people to know (or do, think, say, feel, etc.) is hard. Notoriously hard. And then, there's the actual perception, what people really hear (or how they actually act, believe, share, consider, etc.).
I left the typical marketing agency world to start Say When. A place where I could do this meaningfully, and create positive change by helping purpose-driven people communicate well.
My clients can best be described as drowning in hats. They are the people who hold multiple roles, are focused on a clear future, and do hard work everyday to make it a reality. I prioritize clarity and efficiency by asking thoughtful questions and actively listening. If we work together, you'll get design that’s easy to manage – and hard to ignore.

I've won 16 American Advertising Awards, including a People's Choice Award. I've also taught Brand Development and Advertising Design at UCO's School of Design, a NASAD accredited institution. You can view more of my work here.
Sustainability is a big priority for me, 1.5% of every purchase goes toward offsetting the studio’s carbon footprint. Eco-friendly practices are built into everything I do, from the materials I use to the web hosting I choose.
I work primarily in the nonprofit sector and my process is built for the unique challenges they face. I also actively serve on a board of directors, so I understand the budget convos, wearing all the hats, and doing more with less.
If you’re tired of being ignored and ready to see increased support, a bold brand is the first step.
Branding Services